Sanjay Swaroop

After serving a six-month suspension, Archana Prasad is currently working as an ACP with the Telangana State Police. She is commissioned to investigate a murder case, which soon becomes personal.

Siddhu, the son of a rich businessman fails in his startup and loses hopes in success. Vennela, a naive small-town girl who is already engaged to an NRI comes to Hyderabad and understands that this marriage would limit her to being just a housewife. She decides to have a successful career before marriage and in the process, meets Siddhu. A mutually enlightening journey gets both of them closer.

Karthik (Naga Chaitanya), an engineering graduate and an aspiring filmmaker falls instantly for Jessie (Samantha), a Malayali girl who is a year older to him and has a hard time wooing her. While Jessie is on the verge of admitting her liking towards him, her brother comes to know about Karthik and a quarrel takes place between their families. Ye Maaya Chesave shows their various stages in love.

Arjun Reddy (Vijay Deverakonda) is a Surgeon and the topper of the college. He falls in love with his junior, a Tulu girl (Shalini), who is four years younger to him. Due to some unfortunate incidents, they break up. How life takes them forward forms the rest of the story.

Arjun is a bachelor who does not want to get married. He is constantly pressured by his family to get married, however, and they come to a decision. They set him up on a blind date with another girl named Anjali. Anjali is an independent girl who has been able to take care of her family since her dad passed away. The story revolves around how such contrasting characters fall in love.

Sudheer / Chandu (Sudigali Sudheer), is an ugly son of a Minister's PA and has a hard time wooing any girl. Swathi (Dhanya) falls for his good heart but later, things go wrong in both their families. When Swathi gets Sudheer to a godman, he reveals shocking secrets about Sudheer's life and a curse he has to live with. What more dangers await him? Would Sudheer be able to solve them?