Bruce Friedrich

This documentary presents a future world where real meat is produced sustainably, without the need to breed, raise, and slaughter animals.

Ingrid Newkirk may be the most influential person you've never heard of. As president and co-founder of PETA (People for the Ethical Treatment of Animals), Newkirk has engineered headline-making campaigns for over 25 years in the name of animal rights. This film offers a candid and introspective look at the beliefs and motives of the British-born, press-shy Newkirk who is both revered and despised for her uncompromising beliefs in the rights of animals. Told through exclusive interviews with Newkirk, PETA employees, and supporters and critics alike, the documentary presents a rare glimpse into the inner workings of the controversial animal-rights group.