Ralph Nader

In the early 1960’s, Ford was drastically losing market share to GM and Chevrolet. The Corvette was crushing Ford at the dealerships and on the track. Henry Ford II was desperate to regain the market share his grandfather had worked so hard to build. While watching the 12 Hours of Sebring, Henry Ford II saw a beautiful red solution to his problems -- Henry Ford II decided to buy Ferrari.

Filmmaker Morgan Spurlock explores the world of product placement in "POM Wonderful Presents: The Greatest Movie Ever Sold", a film about advertising; completely paid for by advertising, with brands which are all integrated transparently into the film.